Hard Luck was started after long time friend of Jason Jessee’s, Mark Gonzales drew a skull with a pen and a wrench under it on an envelope and told Jason he should turn it into a company. In its beginnings Hard Luck started as a wheel company and has over the years evolved from wheels to high performance skateboard bearings, apparel and accessories ( t-shirts,hats,beanies, sweatshirts socks and motorcycle parts). Hard Luck has and will continue to make products that we feel are not being done the way we feel they should be done. Our love for skateboarding , cars, motorcycles, surfing, hauling ass and general destruction will continue to take Hard Luck to places. Come ride with us Team Go Fast!